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"Hysan95" is a campaign celebrating Hysan's 95-year presence in Causeway Bay, a journey that began with Lee Hysan's acquisition of East Point. Since then, Causeway Bay has undergone a dynamic transformation, mirroring the evolution of its people, businesses, and streets. This campaign serves as a platform to share our intertwined stories, honoring our shared history, celebrating the vibrant present, and looking towards a future we build together. My role in this project encompassed designing the visual identity for the campaign, crafting the user interface for mobile and web platforms, collaborating closely with programmers, and providing art direction during photo shoots. This collaborative effort aimed to create a visually compelling and engaging experience that reflects the rich tapestry of Causeway Bay's history and its exciting future. Live Website
