< back to index
Kee Wah is a beloved pastry chain store in Hong Kong with a rich history. This project involved revamping their official e-commerce site to create a more engaging and memorable online experience for customers. To begin, I conducted thorough research into the Kee Wah brand and gathered customer feedback. Drawing inspiration from Kee Wah's heritage as a cherished Hong Kong brand, I designed an unique user experience that evoked emotion and memories. This experience was structured in three distinct layers, aiming to create a truly unique and engaging journey for online visitors. My responsibilities for the project included designing the user experience, strategy, information architecture, wireframes, art direction, UI design, and product photography direction. By combining these elements, I aimed to create a cohesive and visually appealing online platform that reflected the essence of Kee Wah and its cherished place in Hong Kong's culinary landscape.
