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Primcasa, a luxurious service apartment in Chengdu, is more than just a place to stay. It's a vibrant hub where talented and unique individuals come together to share their lifestyles and ideas. Primcasa offers meticulous service and exceptional facilities, providing a platform for residents to connect, participate, and shine. My role in this project involved crafting a distinctive branding design and collateral materials that capture the essence of Primcasa. The goal was to create a brand identity that exudes luxury while also conveying a warm and welcoming atmosphere, reflecting the spirit of connection and community that defines Primcasa.
