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Yee Choo is a pioneering couture rental company in the Asian region, offering a curated selection of luxury brand clothing and bags for rent. This project involved designing a comprehensive and functional website for Yee Choo, encompassing branding direction, website information architecture, wireframes, and e-commerce website layouts. The goal was to create an elegant and user-friendly online experience that empowers customers to easily select the perfect dress for any occasion. The website features three unique dress-picking functions: "Choose a Dress by You," "Choose a Dress by Color," and "Choose a Dress by Occasion," providing a tailored and intuitive browsing experience. Through careful design and layout considerations, the website exudes an air of sophistication and elegance, reflecting the high-quality and luxurious nature of Yee Choo's offerings.
